Los Angeles, California
Bean Coffee’s visual system is built around the word “Bean”. The systems flexibility comes from the ability to use “Bean” as a determining factor for products. For example the coffee Bag is appropriately named a “Bean Bag”, the bag box is called a “Bean Box” and so on.
The Bean brand is a celebration of color. Each respective product utilizes a contrast of 2 colors. The system works by choosing a primary color for the primary identifier “Bean”. From there colors are inversed and multiplied throughout their specific applications.