New York, New York


Merri’s Social presence is visualized through bespoke content. Merri is an online wedding planner, the bespoke content for Merri is targeted at their mostly female target audience. The Social Strategy is made up of a series of templates, art direction, and copy guidelines to help better establish a presence through social.

Instagram Stories and Post Carousel.

Instagram Carousel Templates.

Social Media Guidelines.

The content guidelines have a simple format structure in place to ensure consistent execution is carried out when recreating content from templates. By establishing a social brand base, the content is able to evolve and adapt when new products are added into business offering.