Nike Women


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Service
Info
Art Direction
Graphic Design
Design System
Advertising
Advertising
Los Angeles
California
2020

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To be Half Decent means to be quietly confident about what one does. In slang it is used as a term of endearment, the term is used as an ice-breaker to introduce one to something new, sometimes unexpected, but ultimately pleasing. That sense of pleasure is something we imbue upon our brand and wider audiences. We believe that being quietly confident about what one does is another way of saying that’s Half Decent.

Services
Brand Strategy
Visual Identity
Packaging
Art Direction
Web Design
Creative Direction
Graphic Design
Motion Design
Editorial Design
Print Design
Clients
Apple
JKR
AKQA
Untitled Future
Nike Women
MTV
FARM
Eddie’s Deli
Google
CBS

Please direct all enquiries to hello@halfdecent.studio, along with your name, and any helpful details about your enquiry. Half Decent is an independently run creative studio that is committed to helping people and companies actualize their ideas.

Press
Visuelle UK
The Brand Identity
Design Everywhere
Grafik Feed
Counter Print - Mascot
Timezones
Los Angeles
Tokyo
London
Sydney
Johannesburg