With every good rebrand there is good redesign. To unveil a refresh with the world one needs a vision as to what that may entitle, or so we thought. Turns out you just need some groovy typefaces, some cool colors, and a purposeful brand ethos. Start to combine all of those things and you’re guaranteed some tasty eye candy.

The thing about eye candy is, it’s just that. Cementing yourself in some beliefs, mission, philosophies (strategists we see you), helps answer some of the “why?”. In the case of a rebrand the “why?” is an important question we must ask ourselves in order to contextualize our vision, in this case something that is “Half Decent”. See our about for more on what it means to contextualize your work.

To be Half Decent means to be quietly confident about what one does. In slang it is used as a term of endearment, the term is used as an ice-breaker to introduce one to something new, sometimes unexpected, but ultimately pleasing. That sense of pleasure is something we imbue upon our brand and wider audiences. We believe that being quietly confident about what one does is another way of saying that’s Half Decent.

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Apple
JKR
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Untitled Future
Nike Women
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FARM
Eddie’s Deli
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