With every good rebrand there is good redesign. To unveil a refresh with the world one needs a vision as to what that may entitle, or so we thought. Turns out you just need some groovy typefaces, some cool colors, and a purposeful brand ethos. Start to combine all of those things and you’re guaranteed some tasty eye candy.
The thing about eye candy is, it’s just that. Cementing yourself in some beliefs, mission, philosophies (strategists we see you), helps answer some of the “why?”. In the case of a rebrand the “why?” is an important question we must ask ourselves in order to contextualize our vision, in this case something that is “Half Decent”. See our about for more on what it means to contextualize your work.