The concept behind Farm is simple, make the world a healthier place. The acronym FARM is shorthand for The Future of Agriculture and Resource Management. To help farmers mitigate strain on the environment and increase the overall health of the global populace Farm proposes the transition from traditional to hydroponic farming.

Hydroponic produce is known for it’s distinct colors, lack of imperfections and nutrient dense qualities. Produce yielded from hydroponic farms utilizes nutrient filtration systems that requires less water at a higher quality and yield quantity than those of traditional farming. These parameters drove the decision for a graphical representation that puts those defining features at the forefront.