Farm
Service
Info
Visual Identity
Motion Design
Art Direction
Experiential
Motion Design
Art Direction
Experiential
Food Sustainability
Los Angeles
California
2023
Los Angeles
California
2023
The concept behind Farm is simple, make the world a healthier place. The acronym FARM is shorthand for The Future of Agriculture and Resource Management. To help farmers mitigate strain on the environment and increase the overall health of the global populace Farm proposes the transition from traditional to hydroponic farming.
Hydroponic produce is known for it’s distinct colors, lack of imperfections and nutrient dense qualities. Produce yielded from hydroponic farms utilizes nutrient filtration systems that requires less water at a higher quality and yield quantity than those of traditional farming. These parameters drove the decision for a graphical representation that puts those defining features at the forefront.
To be Half Decent means to be quietly confident about what one does. In slang it is used as a term of endearment, the term is used as an ice-breaker to introduce one to something new, sometimes unexpected, but ultimately pleasing. That sense of pleasure is something we imbue upon our brand and wider audiences. We believe that being quietly confident about what one does is another way of saying that’s Half Decent.
Brand Strategy
Visual Identity
Packaging
Art Direction
Web Design
Creative Direction
Graphic Design
Motion Design
Editorial Design
Print Design
Visual Identity
Packaging
Art Direction
Web Design
Creative Direction
Graphic Design
Motion Design
Editorial Design
Print Design
Apple
JKR
AKQA
Untitled Future
Nike Women
MTV
FARM
Eddie’s Deli
CBS
Please direct all enquiries to hello@halfdecent.studio, along with your name, and any helpful details about your enquiry. Half Decent is an independently run creative studio that is committed to helping people and companies actualize their ideas.
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