Jenna Murray
Service
Info
Visual Identity
Art Direction
Experiential
Branding
Art Direction
Experiential
Branding
Photography & Direction
New York
New York
2024
New York
New York
2024
Jenna Murray is a New York based Photographer & Creative Director. Drawing inspiration from the ambiance of art galleries, we aimed to recreate the profound sense of emotion, connection, and contemplation they evoke. These qualities were important in shaping each component of our project. Just as galleries meticulously curate their spaces, we endeavored to infuse those same principles into the visual identity, ensuring users experience Jenna's work with the same depth and immersion.
Through this approach, we sought to establish a cohesive narrative that not only showcases Jenna's artistic vision but also invites viewers into a space where they can engage deeply with her portfolio, fostering a meaningful connection between the audience and her work.
To be Half Decent means to be quietly confident about what one does. In slang it is used as a term of endearment, the term is used as an ice-breaker to introduce one to something new, sometimes unexpected, but ultimately pleasing. That sense of pleasure is something we imbue upon our brand and wider audiences. We believe that being quietly confident about what one does is another way of saying that’s Half Decent.
Brand Strategy
Visual Identity
Packaging
Art Direction
Web Design
Creative Direction
Graphic Design
Motion Design
Editorial Design
Print Design
Visual Identity
Packaging
Art Direction
Web Design
Creative Direction
Graphic Design
Motion Design
Editorial Design
Print Design
Apple
JKR
AKQA
Untitled Future
Nike Women
MTV
FARM
Eddie’s Deli
CBS
Please direct all enquiries to hello@halfdecent.studio, along with your name, and any helpful details about your enquiry. Half Decent is an independently run creative studio that is committed to helping people and companies actualize their ideas.
Visuelle UK
The Brand Identity
Design Everywhere
Grafik Feed
Counter Print - Mascot
Los Angeles
Tokyo
London
Sydney
Johannesburg