Gallery Of None




Service
Info

Visual Identity
Logo Design
Design System
Motion Graphics
Arts & Culture
Brisbane
Australia
2025

Australia's Gallery Of None Artist Network Program hand selects independent musicians, artists and creatives across all mediums to empower them with the tools they need to get up and running. The program enables those selected to aid costs associated with things such as studio time, record releases, tours and creative endeavours. It's a way of giving back to help nurture a stronger community for the Australian creative arts.

The visual identity revolves around showcasing the super graphic "G" in different formats and treatments. The logomark was inspired by graffiti you'd find tagged in music venues and bars. Venues are often where artists start there careers and also form memborable experiences. Sticking to their Australian roots the brand colors are derivatives of Australia's natural flora and fauna. The colors are inspired by animals such as wombats and jellyfish, plants such as australia's national flower the wattle, and the jacaranda tree. The graphic system is designed as 'for purchase' merchandise to supplement funding and also raise brand awareness.
 







                
















To be Half Decent means to be quietly confident about what one does. In slang it is used as a term of endearment, the term is used as an ice-breaker to introduce one to something new, sometimes unexpected, but ultimately pleasing. That sense of pleasure is something we imbue upon our brand and wider audiences. We believe that being quietly confident about what one does is another way of saying that’s Half Decent.

Services

Brand Strategy
Visual Identity
Packaging
Art Direction
Web Design
Creative Direction
Graphic Design
Motion Design
Editorial Design
Print Design
Clients

Apple
JKR
AKQA
Untitled Future
Nike Women
MTV
FARM
Eddie’s Deli
Google
CBS

Please direct all enquiries to hello@halfdecent.studio, along with your name, and any helpful details about your enquiry. Half Decent is an independently run creative studio that is committed to helping people and companies actualize their ideas.

Press

Visuelle UK
The Brand Identity
Design Everywhere
Grafik Feed
Counter Print - Mascot
Timezones

Los Angeles
Tokyo
London
Sydney
Johannesburg