Tractor throwback soda pops pay homage to the iconic designs of vintage soda cans. The idea takes a playful yet bold jab at the mainstream soda industries, injecting humor into the lack of benefits associated with sugary drinks. The lack of benefits that soda provides were highlighted to challenge the status-quo. We wanted to challenge the status-quo by drawing attention away from your every day fizzy soda's.
The demeaning naming conventions deliberately mock the empty promises of traditional soda pops. This strategic play helps establish a stark contrast, pulling the curtains back ever so further on an industry that isn't health focused. The campaign combines nostalgia, humor, and a fresh take on design to encourage a shift in perspective, making the case that consumers can still make a refreshing beverage choice without compromising on taste or detrement to their health.