Tractor




Service
Info

Graphic Design
Packaging
Art Direction
3D Design
Food & Beverage
Los Angeles
California
2020

Tractor throwback soda pops pay homage to the iconic designs of vintage soda cans. The idea takes a playful yet bold jab at the mainstream soda industries, injecting humor into the lack of benefits associated with sugary drinks. The lack of benefits that soda provides were highlighted to challenge the status-quo. We wanted to challenge the status-quo by drawing attention away from your every day fizzy soda's.

The demeaning naming conventions deliberately mock the empty promises of traditional soda pops. This strategic play helps establish a stark contrast, pulling the curtains back ever so further on an industry that isn't health focused. The campaign combines nostalgia, humor, and a fresh take on design to encourage a shift in perspective, making the case that consumers can still make a refreshing beverage choice without compromising on taste or detrement to their health.
 

















To be Half Decent means to be quietly confident about what one does. In slang it is used as a term of endearment, the term is used as an ice-breaker to introduce one to something new, sometimes unexpected, but ultimately pleasing. That sense of pleasure is something we imbue upon our brand and wider audiences. We believe that being quietly confident about what one does is another way of saying that’s Half Decent.

Services

Brand Strategy
Visual Identity
Packaging
Art Direction
Web Design
Creative Direction
Graphic Design
Motion Design
Editorial Design
Print Design
Clients

Apple
JKR
AKQA
Untitled Future
Nike Women
MTV
FARM
Eddie’s Deli
Google
CBS

Please direct all enquiries to hello@halfdecent.studio, along with your name, and any helpful details about your enquiry. Half Decent is an independently run creative studio that is committed to helping people and companies actualize their ideas.

Press

Visuelle UK
The Brand Identity
Design Everywhere
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Counter Print - Mascot
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