SS Coffee
Service
Info
Packaging
Art Direction
Visual Identity
Motion Design
Art Direction
Visual Identity
Motion Design
Food & Beverage
Los Angeles
California
2021
Los Angeles
California
2021
Something Special Coffee in its truest form symbolizes something special in every cup. Specialty in coffee goes far beyond a great cup of joe, it's a sensory experience. That sensory experience is tied to each and every coffee drinker, one that evoke's emotion on a deeply human and spiritual level. Chime in "The Crane".
The Crane in east asian culture is a symbol for longevity and good fortune, ideals in which humans all resonate with. These ideals are special as they are associated with a sense of fulfillment and prosperity. The crane chasing the coffee bean is a symbol for those ideals, a represenation that something special coffee truly symbolizes something special in every cup.
To be Half Decent means to be quietly confident about what one does. In slang it is used as a term of endearment, the term is used as an ice-breaker to introduce one to something new, sometimes unexpected, but ultimately pleasing. That sense of pleasure is something we imbue upon our brand and wider audiences. We believe that being quietly confident about what one does is another way of saying that’s Half Decent.
Brand Strategy
Visual Identity
Packaging
Art Direction
Web Design
Creative Direction
Graphic Design
Motion Design
Editorial Design
Print Design
Visual Identity
Packaging
Art Direction
Web Design
Creative Direction
Graphic Design
Motion Design
Editorial Design
Print Design
Apple
JKR
AKQA
Untitled Future
Nike Women
MTV
FARM
Eddie’s Deli
CBS
Please direct all enquiries to hello@halfdecent.studio, along with your name, and any helpful details about your enquiry. Half Decent is an independently run creative studio that is committed to helping people and companies actualize their ideas.
Visuelle UK
The Brand Identity
Design Everywhere
Grafik Feed
Counter Print - Mascot
Los Angeles
Tokyo
London
Sydney
Johannesburg