Topics we’re reading about:
Key Considerations
06.07.2024
As Artificial Intelligence continues to advance and integrate into various facets of society, ethical considerations are crucial to ensure its responsible and beneficial use. The ethical challenges associated with AI span numerous areas, including bias, transparency, privacy, accountability, and societal impact.
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The impact on modern design
02.13.2024
The influence of Greek architecture and its impact on modern design from a creative perspective. From its emphasis on proportion and symmetry to the enduring use of columns and materials, Greek architectural principles continue to shape contemporadry buildings, interiors, and urban landscapes worldwide.
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Topics we’re reading about:
The impact on modern design
XX.12.2024
The impact of Greek architecture on modern design is profound and far-reaching, influencing various aspects of architectural and interior design, as well as urban planning and landscaping. The following is a perspective on several ways in which Greek architectural principles continue to influence modern design.
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The impact on modern design
XX.12.2024
The impact of Greek architecture on modern design is profound and far-reaching, influencing various aspects of architectural and interior design, as well as urban planning and landscaping. The following is a perspective on several ways in which Greek architectural principles continue to influence modern design.
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Run by Zac Schinella
Please direct all enquiries to hello@halfdecent.studio, along with your name, and any helpful details about your enquiry. Half Decent is an independently run creative studio that is committed to helping people and companies actualize their ideas.
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Alternatively you can also email us hello@halfdecent.studio
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Packaged Eye Drops
California, USA.
05.22.2025
Clear Eyes for years has been the go to for many in need of relief from discomfort due to eye issues that stem from redness, itchyness, and fatigue. The brand was designed to refresh a fatigued and out of date pack that had fallen into complacency. Centered around a launch campaign “moments of clarity” the graphics have been stripped back to put less stress on the consumers eyes, after all we are what we eat.
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Sustainable Produce
Los Angeles, California.
03.11.2024
Farm Hydroponics is a vertically integrated produce brand that blends sustainable farming with intuitive tech. The system is built to support low-footprint, high-output agriculture through smart data, controlled environments, and direct-to-customer distribution. The design language reflects the future of farming: clean, resource conscious, and rooted in transparency. From clamshell packaging to native app interfaces, every touchpoint is built for the consumers ease and desire for a healthier lifestyle.
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Artist Network Program
Brisbane, Australia.
01.10.2025
Australia's Gallery Of None Artist Network Program hand selects independent musicians, artists and creatives across all mediums to empower them with the tools they need to get up and running. The program enables those selected to aid costs associated with things such as studio time, record releases, tours and creative endeavours. It's a way of giving back to help nurture a stronger community for the Australian creative arts. The visual identity is designed as 'for purchase' merchandise to supplement funding, raise brand awareness, and increase organic growth.
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Photography & Creative Direction
Los Angeles, California.
08.17.2025
Jenna Murray is a New York based Photographer & Creative Director. Drawing inspiration from the ambiance of art galleries, we aimed to recreate the profound sense of emotion, connection, and contemplation they evoke. These qualities were important in shaping each component of our project. Just as galleries meticulously curate their spaces, we endeavored to infuse those same principles into the visual identity, ensuring users experience Jenna's work with the same depth and immersion.
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Men’s Funtional Scents
Brooklyn, New York.
07.05.2025
Alden is a brand new line of all natural, functional scents for men. They’re 100% natural, toxin-free, and alchol free and never tested on animals. The line of functional scents are designed to meet him where he is whatever the day ahead might hold. Alden is the first line of men’s scents to offer tangible benefits to your health and well being.
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Los Angeles, California.
04.18.2022
Something Special Coffee in its truest form symbolizes something special in every cup. Specialty in coffee goes far beyond a great cup of joe, it's a sensory experience. That sensory experience is tied to each and every coffee drinker, one that evoke's emotion on a deeply human and spiritual level. Chime in "The Crane".
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Marketing Agency
Los Angeles, California.
01.27.2023
Untitled Future is an experience agency whose philosophy lies in the power of the word “Untitled”. The name Untitled Future is an acknowledgement of the fact that we can’t predict tomorrow. However, through combined practices, we can create better outcomes for a brighter tomorrow.
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Faux Soda Pops
Los Angeles, California.
10.10.2023
Tractor throwback soda pops pay homage to the iconic designs of vintage soda cans. The idea takes a playful yet bold jab at the mainstream soda industries, injecting humor into the lack of benefits associated with sugary drinks. The lack of benefits that soda provides were highlighted to challenge the status-quo. We wanted to challenge the status-quo by drawing attention away from your every day fizzy soda's.
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Mobile Deli
Coffs Harbor, Australia.
04.24.2023
Born on the east coast of central New South Wales, Australia, Eddie’s Deli is what a coastal food truck staple should be. From piping hot bacon and egg brekky sandwiches, to locally roasted coffee beans, eddie’s deli does it all.
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