Reading Design
Reading design is a weekly written segment of curioisities that impacts humans.

Topics we’re reading about:
Artificial intellegince
The future of work
Green energy
Space exploration
    Reading design is a written segment dedicated to creativity as a whole. In its rawest form, the blog uses creativity as a lens for education to inspire and stimulate others, it’s a key part of what we (creatives) do. We hope this segment inspires and stimulates you to continue to create, as well as provide a collective learning experience for the creative and broader communities.





Featured Post
Ethics and A.I.
Key Considerations
06.07.2024

    As Artificial Intelligence continues to advance and integrate into various facets of society, ethical considerations are crucial to ensure its responsible and beneficial use. The ethical challenges associated with AI span numerous areas, including bias, transparency, privacy, accountability, and societal impact.

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Archived Post
Greek Architecture
The impact on modern design
02.13.2024

    The influence of Greek architecture and its impact on modern design from a creative perspective. From its emphasis on proportion and symmetry to the enduring use of columns and materials, Greek architectural principles continue to shape contemporadry buildings, interiors, and urban landscapes worldwide.

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Interview Series

Topics we’re reading about:
Artificial intellegince
The future of work
Green energy
Space exploration
    Reading design is a written segment dedicated to creativity as a whole. In its rawest form, the RD blog uses creativity as a lens for education to inspire and stimulate others, it’s a key part of what we (creatives) do. We hope this segment inspires and stimulates you to continue to create, as well as provide a collective learning experience for the creative and broader communities.





Featured Post
Greek Architecture
The impact on modern design
XX.12.2024

    The impact of Greek architecture on modern design is profound and far-reaching, influencing various aspects of architectural and interior design, as well as urban planning and landscaping. The following is a perspective on several ways in which Greek architectural principles continue to influence modern design.

[More..]




Featured Post
Greek Architecture
The impact on modern design
XX.12.2024

    The impact of Greek architecture on modern design is profound and far-reaching, influencing various aspects of architectural and interior design, as well as urban planning and landscaping. The following is a perspective on several ways in which Greek architectural principles continue to influence modern design.

[More..]



Studio Half Decent
Creative Design Practice
Run by Zac Schinella

    To be Half Decent means to be quietly confident about what one does. In slang it is used as a term of endearment, the term is used as an ice-breaker to introduce one to something new, sometimes unexpected, but ultimately pleasing. That sense of pleasure is something we imbue upon our brand and wider audiences. We believe that being quietly confident about what one does is another way of saying that’s Half Decent. 

Please direct all enquiries to hello@halfdecent.studio, along with your name, and any helpful details about your enquiry. Half Decent is an independently run creative studio that is committed to helping people and companies actualize their ideas.

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Services
    We collaborate with individuals and companies to bring bold ideas to life through strategy, design, and creative direction. Our capabilities span the full spectrum of brand building and visual storytelling: Brand Strategy
     Research & Discovery  
Visual Identity
     System Design  
Packaging
     Visual Design   
Art Direction
     Visual UI  
Web Design
      Visual UI    
Creative Direction
      Campagin
      Creative Thinking
Graphic Design
      Visual Systems
      Art
Editorial Design
      Book Design
      Layout 
Print Design
      Merch
      Apparel  

Experiences     We’ve partnered with some of the world’s most influential brands and culture-shaping organizations, including:
Apple
     Design Management & Creative Direction for Social Content
JKR
     Design & Direction for Brand Identity
AKQA
     Design & Direction for Brand Identity
Untitled Future
     Brand identity & Design
Nike Women
     Social Content & Design
MTV
     Campaign Creative
FARM
     Visual Identity
Eddie’s Deli
     Visual Identity
Google
    Influencer Campaign

Press     Our work and collaborations have been featured by leading design publications and creative platforms, highlighting the impact, craft, and cultural relevance of what we do. Grafik Feed
    Untitled Future
    Farm Hydroponics
Design Everywhere
    Eddie’s Deli
The Brand Identity
    Eddie’s Deli
Visuelle UK
    Farm Hydroponics
The Design Kids
    Bambino
Mascot: Counter Print
    Eddie’s Deli

Contact


Don’t know where to start but know what you need, drop us a line.          
Coming to us for a certain project? Please fill out our quick and easy typeform.

Alternatively you can also email us hello@halfdecent.studio

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Clear Eyes
Packaged Eye Drops
Visual Identity & Packaging
California, USA.
05.22.2025


   Clear Eyes for years has been the go to for many in need of relief from discomfort due to eye issues that stem from redness, itchyness, and fatigue. The brand was designed to refresh a fatigued and out of date pack that had fallen into complacency. Centered around a launch campaign “moments of clarity” the graphics have been stripped back to put less stress on the consumers eyes, after all we are what we eat.

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Farm Hydroponics
Sustainable Produce
Packaging & Visual Identity
Los Angeles, California.
03.11.2024


    Farm Hydroponics is a vertically integrated produce brand that blends sustainable farming with intuitive tech. The system is built to support low-footprint, high-output agriculture through smart data, controlled environments, and direct-to-customer distribution. The design language reflects the future of farming: clean, resource conscious, and rooted in transparency. From clamshell packaging to native app interfaces, every touchpoint is built for the consumers ease and desire for a healthier lifestyle.

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Gallery of None
Artist Network Program
Visual Identity
Brisbane, Australia.
01.10.2025


    Australia's Gallery Of None Artist Network Program hand selects independent musicians, artists and creatives across all mediums to empower them with the tools they need to get up and running. The program enables those selected to aid costs associated with things such as studio time, record releases, tours and creative endeavours. It's a way of giving back to help nurture a stronger community for the Australian creative arts. The visual identity is designed as 'for purchase' merchandise to supplement funding, raise brand awareness, and increase organic growth.

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Jenna Murray
Photography & Creative Direction
Visual Identity
Los Angeles, California.
08.17.2025


    Jenna Murray is a New York based Photographer & Creative Director. Drawing inspiration from the ambiance of art galleries, we aimed to recreate the profound sense of emotion, connection, and contemplation they evoke. These qualities were important in shaping each component of our project. Just as galleries meticulously curate their spaces, we endeavored to infuse those same principles into the visual identity, ensuring users experience Jenna's work with the same depth and immersion.

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Alden
Men’s Funtional Scents
Visual Identity
Brooklyn, New York.
07.05.2025


    Alden is a brand new line of  all natural, functional scents for men. They’re 100% natural, toxin-free,  and alchol free and never tested on animals. The line of functional scents are designed to meet him where he is whatever the day ahead might hold.  Alden is the first line of men’s scents to offer tangible benefits to your health and well being.

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Something Special Coffee Specialty Coffee
Visual Identity + Packaging
Los Angeles, California.
04.18.2022


    Something Special Coffee in its truest form symbolizes something special in every cup. Specialty in coffee goes far beyond a great cup of joe, it's a sensory experience. That sensory experience is tied to each and every coffee drinker, one that evoke's emotion on a deeply human and spiritual level. Chime in "The Crane".

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Untitled Future
Marketing Agency
Brand Identity & Strategy
Los Angeles, California.
01.27.2023


    Untitled Future is an experience agency whose philosophy lies in the power of the word “Untitled”. The name Untitled Future is an acknowledgement of the fact that we can’t predict tomorrow. However, through combined practices, we can create better outcomes for a brighter tomorrow.

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Tractor Beverage
Faux
Soda Pops
Campaign Packaging
Los Angeles, California.
10.10.2023

    Tractor throwback soda pops pay homage to the iconic designs of vintage soda cans. The idea takes a playful yet bold jab at the mainstream soda industries, injecting humor into the lack of benefits associated with sugary drinks. The lack of benefits that soda provides were highlighted to challenge the status-quo. We wanted to challenge the status-quo by drawing attention away from your every day fizzy soda's.

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Eddie’s Sandwich Truck
Mobile Deli
Brand Identity & Illustration
Coffs Harbor, Australia.
04.24.2023


    Born on the east coast of central New South Wales, Australia, Eddie’s Deli is what a coastal food truck staple should be. From piping hot bacon and egg brekky sandwiches, to locally roasted coffee beans, eddie’s deli does it all.

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© Studio Half Decent 2025